AG1 Affiliate Program Review for Creators

If you’re a creator in the health and wellness space, the AG1 affiliate program is probably already on your radar. And for good reason. It’s a powerful combination of a premium, high-demand product and a commission structure that can actually move the needle on your income.

So, is it worth it? The short answer is yes, but only if you approach it with authenticity and a real strategy.

Why The AG1 Program is a Cut Above The Rest

Finding the right affiliate program can feel like a total grind. You’re hunting for a product you genuinely use and love, a commission that makes the effort worth your time, and a brand that actually clicks with your audience. AG1 manages to tick all these boxes, framing its program more like a genuine partnership than just another affiliate link farm.

The appeal really boils down to a few key things:

• High Average Order Value (AOV): Let’s be real—AG1 is a premium product with a premium price tag. This is great for you because each sale you drive is a decent size, leading to much healthier commission checks compared to low-cost items.
• Insane Brand Recognition: AG1 has poured a ton of money into marketing and influencer collabs. This has built a trusted, well-known brand that makes your job as an affiliate way easier. You don’t have to sell people on the company; you just have to sell them on the product.
• Solid Affiliate Support: From what I’ve seen, partners get access to a dedicated support team, a library of creative assets, and decent tracking tools to help you see what’s working and what’s not.

A Partnership That Fuels Massive Growth

The success of AG1 isn’t just about having a great product; it’s a masterclass in how to leverage the creator economy. Their affiliate program has been a massive engine behind the company’s explosive growth.

Think about this: between 2021 and 2024, AG1’s annual revenue shot up from $160 million to an estimated $600 million. That’s more than a 3x increase in just three years. This kind of rocket-ship growth is tied directly to their direct-to-consumer model, which is powered by a super-motivated army of affiliate partners. You can find a deeper dive into their growth on Creator Hero.

This relationship is a two-way street. AG1 offers a top-tier product and a compelling financial reason to promote it, and in return, creators provide authentic, trusted endorsements to their niche audiences. It’s a perfect example of modern affiliate marketing for content creators, where genuine trust sells far better than any traditional ad ever could.

Here’s how to think about it: You’re not just shilling a green powder. You’re offering a solution to a real problem your audience faces—maybe it’s low energy, digestive issues, or just filling nutritional gaps—and it’s backed by a brand they already know and see everywhere.

The Foundation is Solid

At the end of the day, the AG1 affiliate program gives you a solid foundation to build on. You have a high-ticket item, a brand with massive authority, and a supportive structure behind you. This creates an environment where creators who put in the work can see some pretty significant returns.

The real question isn’t whether the program is good, but whether it’s the right fit for your brand and your audience. This review will give you everything you need to figure that out.

Alright, let’s get into the nuts and bolts of how you actually make money with the AG1 affiliate program. It’s easy to get lost in the jargon, so I’m going to break down what the numbers and terms mean for your wallet.

At its core, any good affiliate program stands on three legs: the commission, the cookie duration, and the payout system. Get these three right, and you’ve got a solid foundation to build on.

The Commission Structure: What You Get Paid

First up, the fun part: the commission. AG1 offers a pretty competitive rate, often up to 15% per sale. This is the percentage you get from the total purchase a customer makes through your unique affiliate link.

What really makes this attractive is AG1’s price. You’re not promoting a cheap product. A one-time purchase is around $99, and a monthly subscription is $79. A single subscription sale could pocket you about $11.85 right off the bat. That’s a lot better than earning pennies on lower-priced items.

This high average order value (AOV) is a game-changer. You don’t need to drive a massive volume of sales to see a real impact on your income. It allows you to focus on creating genuinely helpful, high-quality content that builds trust, rather than just chasing clicks.

Cookie Duration: Your 30-Day Safety Net

Next, let’s talk about the cookie duration. AG1 gives you a 30-day window, which is pretty generous. So, what on earth is a cookie and why does this matter?

Think of it like a digital breadcrumb. When someone clicks your affiliate link, a little tracking file (the cookie) gets saved on their browser. This tells AG1 that you’re the one who sent them over. The 30-day duration is simply how long that breadcrumb lasts.

This means if someone clicks your link today but doesn’t buy right away, you still get credit for the sale as long as they make the purchase within that 30-day period.

This is huge for a product like AG1. It’s a considered purchase. People don’t always buy on impulse. They might watch your review, think it over for a week, read a few other articles, and then finally decide to pull the trigger two weeks later. With that 30-day cookie, the sale is still yours.

Here’s how it plays out in the real world:

1. Day 1: A follower reads your blog post and clicks your AG1 link.
2. Day 1-24: They browse the site but aren’t ready to commit. Life gets in the way.
3. Day 25: They remember your recommendation, go straight to the AG1 website, and place an order.
4. You get paid! Because the cookie is still active on their browser, the sale is tracked back to you, and the commission lands in your account.

This extended timeframe gives your content a much longer shelf life and a better shot at turning your hard work into actual earnings.

Payouts: How You Get Your Money

Finally, the moment we all wait for: getting paid. AG1 runs its affiliate program through Impact, which is one of the biggest and most trusted affiliate networks out there. This is good news because it means a reliable third party is handling all the tracking and payments. No funny business.

Once you’ve earned commissions and they’ve been approved in your Impact dashboard, they’re queued up for payment. Payouts are usually processed monthly. So, for example, the money you earn in January typically gets paid out sometime in February.

Impact gives you a few ways to get your cash, making it pretty convenient. The most common options are:

• Direct Bank Transfer (ACH): The money goes straight into your bank account. Simple and secure.
• PayPal: A quick and popular choice for creators all over the world.

Having a structured, dependable payment system like this means you can count on a predictable cash flow. When you know how the commissions, cookies, and cash-outs work together, you can confidently start promoting AG1 and turn it into a profitable partnership.

How to Get Approved for the AG1 Affiliate Program

Getting into the AG1 affiliate program isn’t a free-for-all. Think of it like applying to partner with a high-end brand—they’re picky, and for good reason. They want partners who match their premium standards. The whole process runs through the Impact affiliate network, a major platform that handles all the tracking and payouts for tons of top brands.

Impact is basically the professional handshake between you and AG1. Your application is your first impression, and it needs to scream that your audience is a perfect fit for a premium wellness product. AG1 isn’t just looking for random influencers to sling links; they want genuine creators who have a real connection with a health-conscious crowd.

The good news? A little prep work goes a long way. If you present your brand professionally and show you’re on the same page as AG1, you can seriously boost your chances of getting in.

Presenting Your Brand for Success

Before you even think about hitting that “apply” button, take an honest look at your online presence. The AG1 review team is going to be scrolling through your website, your social media, and your content. They want to see that you’re already established and talking about relevant topics.

Your application needs to tell them exactly who you are and who you’re talking to. Vague descriptions are a killer. Don’t say “I’m a lifestyle blogger.” Get specific: “I’m a health coach who creates content for busy professionals over 30 looking to boost their energy and nutrition.” See the difference? That clarity is everything.

To really stand out, you have to lean into authenticity. AG1 wants to see that you’ve built real trust with your audience. Your application should show off your unique voice and prove you’re committed to providing value, not just chasing a commission check.

The Step-by-Step Application Guide

Ready to give it a shot? The process itself is pretty straightforward. Just get your ducks in a row beforehand, and you can knock it out quickly.

1. Create Your Impact Account: If you don’t have one, your first move is to sign up for an Impact account. You’ll fill out some basic info about yourself and your main platforms (your blog, YouTube channel, etc.).
2. Search for the AG1 Program: Once you’re logged into Impact, head to the marketplace and search for the AG1 brand campaign (sometimes it’s still listed as Athletic Greens).
3. Complete the AG1 Application: This is the make-or-break moment. Be detailed and professional when you explain how you plan to promote AG1. Don’t rush this part.
4. Submit and Wait for Review: After you submit, the AG1 team will take a look. This can take anywhere from a few days to a week. They’ll shoot you an email once they’ve made a decision.

To give yourself the best shot at getting approved, make sure your application ticks these boxes:

• A Professional Platform: Your website or primary social channel should look clean, be easy to navigate, and be filled with high-quality content. First impressions matter.
• A Relevant Niche: You need to be in the health, wellness, fitness, or nutrition space. The more targeted your niche, the better.
• An Engaged Audience: Show them you have an active, trusting audience, even if it’s on the smaller side. If you can share stats on engagement rates, definitely do it.

Follow these steps, put your best foot forward, and you’ll position yourself as exactly the kind of partner AG1 is looking for.

Strategies to Maximize Your AG1 Affiliate Earnings

Getting that approval email from the AG1 affiliate program feels good, but it’s really just the starting line. The real work—and the real money—is in turning that approval into a steady income stream. And let’s be honest, it’s not about just spamming a link; it’s about building a solid promotion strategy that your audience actually trusts.

Just listing out the product features isn’t going to get you very far. Your audience is smart, and they can smell a lazy sales pitch from a mile off. If you really want to max out your earnings, you need to be more than a billboard. You have to become a trusted source. That means creating content that solves a real problem, tells a compelling story, and shows how AG1 fits into everyday life.

Create Content That Actually Converts

The creators pulling in the big numbers with AG1 are the ones who weave the product into their content naturally. They’re not just selling; they’re educating, inspiring, and sharing their own journey. That’s how you build the kind of trust you need to move a premium product like AG1.

Here are a few content ideas that I’ve seen work incredibly well:

• The In-Depth “My Journey” Review: This is gold. Document your own experience using AG1 for 30, 60, or even 90 days. Share everything—the good, the bad, and what you noticed. Did your energy levels really change? Digestion get better? This kind of honest, long-form content builds massive trust.
• “Day in the Life” Integration: Show, don’t just tell. Film a video or write a blog post where AG1 is just a normal part of your morning routine. This helps your audience see how it could easily fit into their own lives without feeling like a chore.
• Educational “Problem-Solver” Posts: Frame AG1 as the answer to a specific problem your audience has. A post like “My 5-Minute Morning Routine to Beat the Afternoon Slump” is a perfect, non-salesy way to introduce AG1 as a key part of the solution.

Remember, every piece of content should nudge your audience toward making a decision. This is where a dedicated landing page can be a game-changer. You can learn more about building effective ones in my guide on high-converting affiliate marketing landing pages. It lets you put all your reviews, testimonials, and calls-to-action in one clean, focused spot.

Understand and Follow the Rules

Making more money also means keeping your affiliate account in good standing for the long haul. AG1, like any premium brand, has some strict rules you need to play by. Ignoring them is the quickest way to get kicked out and forfeit any commissions you’ve earned.

There are two non-negotiable rules you have to follow:

1. No Bidding on Branded Keywords: You are absolutely forbidden from running paid search ads (like Google Ads) on keywords like “AG1,” “Athletic Greens,” or any similar terms. They don’t want affiliates competing with their own marketing, which is pretty standard.
2. Disclose Your Affiliate Relationship: You have to be transparent. The Federal Trade Commission (FTC) requires you to clearly state that you’re an affiliate. It can be as simple as adding #ad or #AG1Partner to social posts, or a line like, “This post contains affiliate links, meaning I may earn a commission if you buy something.”

Following these rules isn’t just about staying out of trouble; it’s about protecting the trust you’ve worked so hard to build. Authenticity is your biggest asset in this game.

Leverage Your Traffic and Tracking Data

A huge piece of the puzzle is getting consistent, quality traffic to your content. A good starting point is to learn how to increase organic traffic to your website, which will bring in a steady flow of potential customers. Once they land on your page, your data becomes your best friend.

One thing AG1 does well is its tracking. Affiliates get personalized links and discount codes, so sales attribution is pretty spot-on. I’ve seen top partners report conversion rates over 5%, which is way higher than the industry average for this niche.

Dive into your affiliate dashboard. See which content is getting clicks and which is converting. That data tells you exactly what’s working so you can do more of it. This is how you scale your earnings from a couple hundred bucks a month to a few thousand.

Weighing the Pros and Cons of the AG1 Program

Look, no affiliate program is perfect. And if you’re seriously considering partnering with AG1, you need to look at both sides of the coin—the good and the bad. This helps you go in with your eyes open and figure out if it actually fits your brand for the long haul.

On one hand, you’ve got a premium brand with some serious marketing muscle behind it, which can be a huge win. On the other hand, those same strengths create some real challenges you need to be ready for. Let’s break down what’s great about the program and where you might run into trouble.

Why You’ll Love Partnering with AG1

The best reasons to jump on board are all tied to AG1’s spot at the top of the market and its premium product. If you can tap into that, you’ve got a serious advantage.

• Big Commissions on a High-Ticket Product: The commission rate hits up to 15% on a product that costs $79-$99 a pop. Do the math. A single sale actually puts decent money in your pocket, unlike those low-cost programs where you need a crazy amount of volume just to see a return. This lets you focus on creating quality content that converts, not just churning out posts.
• Insane Brand Recognition: AG1 has poured millions into marketing and getting big names to back them. What does that mean for you? You don’t have to start from scratch explaining who they are. Your audience probably already knows and trusts the brand, which makes your job a whole lot easier. You’re essentially building on a foundation they’ve already paid for.
• A Genuinely Good Product That Sells: At the end of the day, it’s just easier to promote something that actually works and has a rock-solid reputation. AG1 is known for its high-quality, all-in-one formula. This translates to better conversion rates for you and, just as important, happier customers—which makes your brand look good.

The Hurdles You’ll Need to Clear

While the potential payoff is huge, it’s not a walk in the park. The very things that make AG1 a premium product also create some specific roadblocks for affiliates. Knowing these potential cons is the first step to figuring out how to beat them.

The biggest challenges with the AG1 program aren’t really flaws with the program itself. They’re just the reality of the market it plays in. When you’re dealing with a top-tier brand, high prices and fierce competition are part of the game.

Let’s dive into the main challenges you’ll likely face.

• That Premium Price Tag: While a high price is great for your commission checks, that $79+ monthly cost is a major hurdle for a lot of people. It’s a luxury health product, and not everyone in your audience is going to have the budget for it. You can’t just push for an impulse buy; you need a smarter content strategy that hammers home the long-term value.
• The Competition is Absolutely Vicious: You’re not just up against a few other bloggers. You’re competing with the biggest names in the health and wellness world—top-ranking podcasters, mega-influencers, you name it. The space is crowded. To get noticed, you have to find a unique angle and build a real, authentic connection with your specific audience.
• You Need a Laser-Focused Niche: This is not a product you can just casually recommend to a general audience and expect results. To succeed with AG1, your entire platform needs to be dialed into health, wellness, nutrition, or peak performance. If your audience isn’t already obsessed with these topics, your promotions are going to fall on deaf ears, no matter how great your content is.

AG1 Affiliate Program Pros vs Cons

So, to wrap it all up, here’s a quick side-by-side look at the key advantages and disadvantages of partnering with AG1.

Ultimately, the AG1 affiliate program offers a massive opportunity, but it demands a strategic approach. It’s best suited for established creators in the health space who can speak authentically to an audience that values premium quality.

Frequently Asked Questions About the AG1 Affiliate Program

Jumping into a new affiliate program always brings up a few questions. I’ve put together the most common ones creators ask about partnering with AG1 to give you some straight, practical answers. This should help you figure out what to expect and decide if it’s the right move for your brand.

How Much Can You Realistically Earn as an AG1 Affiliate?

Let’s be real: there’s no single number here. Your earnings are a direct reflection of your audience’s trust in you, along with its size and engagement. It’s a huge spectrum.

A micro-creator with a tight-knit, super-engaged audience could pull in a few hundred dollars a month. Their power isn’t in massive numbers, but in the deep connection they have with their followers. When they recommend something, people listen.

On the flip side, a top-tier creator in the health and wellness space could be looking at thousands, or even tens of thousands, of dollars every single month. These folks usually have well-oiled content machines that are constantly driving sales.

The two things that matter most are authenticity and consistency. AG1 has a high average order value—around $79 for a subscription—and a solid commission rate. That means you don’t need a crazy amount of sales to start seeing decent income. Even a few sign-ups can add up fast. The affiliates who really crush it are the ones who build genuine trust, not the ones just chasing clicks. For a deeper dive into what top earners are making, check out my full guide on how much affiliates can make.

What Kind of Content Performs Best for Promoting AG1?

Authenticity wins, hands down. The content that actually converts goes way beyond a simple product shot or a boring list of ingredients. It’s all about storytelling and showing people the real-world impact, not just telling them about it.

The best content connects AG1 to benefits your audience actually cares about. Are they looking for more energy? Better digestion? A simpler morning routine? Frame your content around solving that problem.

Here are a few content formats that I’ve seen work really well for AG1 affiliates:

• In-Depth Journey Vlogs or Blog Posts: Something like a “My 30-Day AG1 Challenge” creates a real story. Share the good, the bad, and the actual changes you noticed. This kind of transparency builds a ton of credibility.
• “Day in the Life” Integrations: Don’t make a big deal out of it. Just weave AG1 into your daily routine. Show how you mix it, when you drink it, and how it fits into your life. It makes the product feel natural and achievable.
• Educational Comparison Content: Make content that stacks AG1 up against other morning habits, like coffee or a pile of different supplements. This positions you as a trusted resource who is helping your audience make a smart choice.

Quick tip: A huge lever for conversions is using the personalized discount codes AG1 often gives its partners. These codes create a little urgency and give your audience a direct reason to buy through your link right now.

Ultimately, you want AG1 to feel like a genuine part of your healthy lifestyle, not just another product you’re getting paid to talk about.

Are There Any Major Rules or Restrictions to Know?

Yes, and you absolutely cannot bend them. AG1 is a premium brand, and they have strict rules to protect their image and keep things fair for all affiliates. Breaking these rules will get you kicked out of the program fast, and you’ll lose any commissions you’ve earned.

Pay close attention to these two big ones:

1. No Bidding on Branded Keywords: This is a standard rule for most big affiliate programs. You are strictly forbidden from running paid search ads (like Google Ads) that target keywords like “AG1,” “Athletic Greens,” or “AG1 review.” They don’t want affiliates competing with their own corporate ad campaigns. Simple as that.
2. Mandatory Affiliate Disclosures: This isn’t just a rule—it’s the law. You have to be transparent with your audience. You must clearly state that you have an affiliate relationship in any content promoting AG1. This could be using #ad or #AG1Partner on social media, or adding a clear line like, “This post contains affiliate links, and I may earn a commission if you make a purchase,” at the top of a blog post. This keeps you compliant with FTC guidelines and is just good, ethical practice.

Ignoring these rules is the quickest way to end your partnership. Always be transparent and play by the book to build a long-term, profitable relationship.

Are you ready to turn your influence into income with a top-tier wellness brand? The first step is learning the foundational strategies that work. Daniel Proctor offers a free masterclass designed to give you a clear roadmap. Start your journey with Daniel Proctor’s affiliate marketing masterclass today and get the step-by-step guidance you need to succeed.