So, I’ll be honest—Lasso wasn’t even on my radar until a friend casually dropped it into a conversation. “You’re not using Lasso yet?” he said, with that slightly judgmental tone marketers use when they’re ahead of you on a tool.
I shrugged it off. Another WordPress plugin, right? Most people think of an amazon affiliate plugin when they hear about affiliate tools, but Lasso offers much more than a typical amazon affiliate plugin.
But then I took a look. And… wow. This wasn’t just another affiliate plugin. Lasso is a lasso affiliate plugin built specifically for affiliate marketers who want their site to actually convert. Like, not just track links—but sell with them.
And after over 10 years in affiliate marketing, I can tell you—most tools don’t get.
What is Lasso?
Lasso is an affiliate marketing plugin for WordPress that helps you manage, organize, and display affiliate links in a way that actually boosts your revenue. Managing links across a website can be tedious, but Lasso simplifies managing links for affiliate marketers. It turns your boring old affiliate links into clean, trackable, and high-converting displays—think comparison tables, product boxes, callouts, and more.
You can cloak links, track clicks, insert links across your entire site with one update, and even get notifications when a link breaks. Lasso makes creating product displays easy, offering a variety of display options such as display boxes, images, and text links to showcase affiliate products effectively. The plugin lets users manage affiliate links and add affiliate links efficiently from one dashboard, even across multiple websites. Game-changer.
How Lasso Works
Lasso is designed to make affiliate marketers’ lives easier by bringing all your affiliate link management into one powerful WordPress plugin. Instead of juggling spreadsheets or bouncing between multiple affiliate programs, Lasso gives you a single dashboard to manage, organize, and optimize every affiliate link on your site. Whether you’re running a single niche site or managing several, Lasso’s streamlined link management means you can track performance, update links, and monitor affiliate revenue without ever leaving your WordPress dashboard.
One of the standout features is Lasso’s seamless integration with Google Analytics. This lets you dive deep into performance tracking and revenue data, so you always know which affiliate links and programs are driving results. No more guessing which links are working—Lasso tracks everything, helping you make smarter decisions and maximize your affiliate marketing efforts. With Lasso, you can focus on growing your sites and creating content, while the plugin handles the heavy lifting of tracking, managing, and optimizing all your affiliate links.
Key Features and Customization Options
Lasso offers a suite of features that make it a must-have tool for affiliate marketers looking to boost their affiliate income and streamline their workflow. One of the highlights is the ability to create eye-catching product displays and product boxes that can be dropped into any WordPress post or page. These customizable displays help your affiliate links stand out, increasing clicks and conversions—whether you’re promoting Amazon affiliate links or products from any other affiliate program.
The plugin comes loaded with templates and design options, so you can match your product displays to your site’s branding without any coding. Lasso also offers click tracking and affiliate link cloaking, giving you more control over how your links appear and perform. Automatic price updates keep your Amazon affiliate links current, reducing the risk of broken links and missed commissions. The intuitive interface makes it easy to manage, track, and optimize all your affiliate links, so you can focus on what matters most: growing your affiliate revenue.
Affiliate Link Management Made Easy
Managing affiliate links doesn’t have to be a headache. With the Lasso plugin, affiliate marketers can handle all their affiliate link management from a single, user-friendly dashboard right inside WordPress. Whether you’re adding new affiliate links, editing existing ones, or tracking performance across multiple affiliate programs, Lasso makes the process seamless. You can manage all your affiliate links in one place, saving time and reducing the risk of errors.
Lasso also supports bulk import and export, making it easy to migrate all your affiliate links from other plugins or a Google Sheet. The plugin automatically scans for broken links, so you can fix issues before they cost you affiliate revenue. With built-in tracking and integration with Google Analytics, you’ll always have a clear view of how your links are performing. Whether you’re running a niche site or a large affiliate operation, Lasso makes affiliate link management simple, efficient, and effective—so you can focus on creating content and maximizing your affiliate income.
My Honest Thoughts: What I Love
The product display boxes? They’re slick. You’ve probably seen those beautiful Amazon-style callouts with a “Buy Now” button, image, and short description. That’s Lasso.
And what’s great is—it works with any affiliate program. Not just Amazon. I’m using it for my own offers, high-ticket courses, even random tools I promote like Jasper AI or Hostinger.
There’s also an auto-linking feature where you can choose a keyword, and Lasso will link it sitewide to your affiliate offer. Set it once, done forever. Imagine the time savings. Plus, Lasso can import links from Thirsty Affiliates, making it easy to migrate your existing affiliate links and get started quickly.
Oh, and it even tracks which links are performing best. So you’re not flying blind anymore. Lasso helps you manage all the links on your site, whether you need to update one link or make changes to all the links at once.
Lasso also streamlines the process of creating and managing affiliate posts, making it easier to organize and optimize your affiliate content for better results.
A Few Drawbacks (Because Nothing’s Perfect)
It’s not free. Lasso starts at $29/month. Lasso’s pricing structure includes a monthly fee, with the cheapest plan available at $29 per month, making it accessible for most users. That might be a dealbreaker for someone just getting started. But honestly, if your site makes even a few hundred bucks a month, this thing pays for itself in weeks. The lasso cost is reasonable for the features provided, and there is no additional cost for core features.
Also, the setup takes a minute. It’s not plug-and-play out of the box—you’ll need to spend 30–60 minutes setting up your first displays, organizing your links, etc. However, setup is not a huge deal and is manageable for most users. But after that? Smooth sailing.
Who Should Use Lasso?
If you’ve got a blog, a niche site, or any kind of content-driven affiliate business, Lasso is made for you. I wish I had this when I started out. Seriously. Lasso is especially useful when launching a new site, as it makes creating and managing affiliate links easy right from the start.
For my students in the Affiliate Launchpad, it’s one of the tools I always recommend once they have a site up and traffic flowing. Lasso works seamlessly with a WordPress site and is ideal whether you are managing one site or multiple sites. It takes your site from “just okay” to pro—visually and functionally.
Bonus: Lasso Has an Affiliate Program Too
Here’s something sweet: Lasso also has a great affiliate program. If you’re recommending tools to your audience (which, if you’re in this space, you probably are), you can sign up to promote Lasso and earn recurring commissions. That means monthly payouts for every user who sticks around. Passive income meets smart software.
You can join the Lasso affiliate program here.
TL;DR
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Lasso makes affiliate links beautiful and trackable
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Works with any affiliate program (not just Amazon)
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Auto-linking, broken link monitoring, and click tracking = awesome
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$29/month might sting early on, but ROI is solid
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Great for bloggers, affiliate marketers, and niche site owners
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They’ve got an affiliate program with recurring payouts 🎯
🧠 Quick Recap (In My Own Words)
- Alright, to wrap this all up—Lasso is honestly one of those tools that makes you wonder how you managed without it, once you start using it. It’s not flashy in a “look at me” kind of way, but wow—it delivers where it counts.
- It helps you make your affiliate content actually convert. You get these clean, clickable product boxes, track your clicks, manage links without losing your mind… and yeah, it saves serious time too.
- If you’re blogging, building niche sites, or just tired of ugly affiliate links, Lasso’s worth looking into. Plus, if you’re into affiliate marketing like me, you’ll love that they offer recurring commissions when you share it. Little bonus income on the side never hurts.
❓FAQs – Stuff I Asked (Or Wish I Had)
What exactly is Lasso?It’s a WordPress plugin built for affiliate marketers. But not the “just another plugin” kind. It helps you organize, track, and beautify your affiliate links. Think: nicer layouts, cleaner links, better conversions.
Does it only work with Amazon links?Nope! That’s one of the best parts. It works with literally any affiliate program—from Amazon to SaaS tools to your buddy’s digital course.
Is there a free version?Not really. But they do give you a 14-day free trial. During the trial, you can test out basic features like link cloaking, click tracking, and automatic price updates to see if it fits your needs.
What’s it cost?$29/month for the starter plan. Honestly, if your site’s earning even a few bucks a day, it’ll likely pay for itself. But yeah—might feel like a stretch early on.
Does it help with SEO?Sort of. It’s not an SEO tool, but the better structure and link management definitely help with user experience and bounce rates. So indirectly—yeah, a bit.
How’s the support?Pretty decent from what I’ve seen. I had a silly setup question and they got back fast. They’ve also got walkthroughs and tutorials that are actually useful. Regular bug fixes are released, which helps keep everything running smoothly for users.
Final Thoughts
Overall, Lasso is a solid choice for affiliate marketers looking for an easy way to manage and optimize their links. With helpful support, ongoing bug fixes, and a good set of basic features, it’s worth trying out—especially with the free trial.
