So, I’ll be honest—Lasso wasn’t even on my radar until a friend casually dropped it into a conversation. “You’re not using Lasso yet?” he said, with that slightly judgmental tone marketers use when they’re ahead of you on a tool.
I shrugged it off. Another WordPress plugin, right?
But then I took a look. And… wow. This wasn’t just another affiliate plugin. Lasso is built specifically for affiliate marketers who want their site to actually convert. Like, not just track links—but sell with them.
And after over 10 years in affiliate marketing, I can tell you—most tools don’t get.
What is Lasso?
Lasso is an affiliate marketing plugin for WordPress that helps you manage, organize, and display affiliate links in a way that actually boosts your revenue. It turns your boring old affiliate links into clean, trackable, and high-converting displays—think comparison tables, product boxes, callouts, and more.
You can cloak links, track clicks, insert links across your entire site with one update, and even get notifications when a link breaks. Game-changer.
My Honest Thoughts: What I Love
The product display boxes? They’re slick. You’ve probably seen those beautiful Amazon-style callouts with a “Buy Now” button, image, and short description. That’s Lasso.
And what’s great is—it works with any affiliate program. Not just Amazon. I’m using it for my own offers, high-ticket courses, even random tools I promote like Jasper AI or Hostinger.
There’s also an auto-linking feature where you can choose a keyword, and Lasso will link it sitewide to your affiliate offer. Set it once, done forever. Imagine the time savings.
Oh, and it even tracks which links are performing best. So you’re not flying blind anymore.
A Few Drawbacks (Because Nothing’s Perfect)
It’s not free. Lasso starts at $29/month. That might be a dealbreaker for someone just getting started. But honestly, if your site makes even a few hundred bucks a month, this thing pays for itself in weeks.
Also, the setup takes a minute. It’s not plug-and-play out of the box—you’ll need to spend 30–60 minutes setting up your first displays, organizing your links, etc. But after that? Smooth sailing.
Who Should Use Lasso?
If you’ve got a blog, a niche site, or any kind of content-driven affiliate business, Lasso is made for you. I wish I had this when I started out. Seriously.
For my students in the Affiliate Launchpad, it’s one of the tools I always recommend once they have a site up and traffic flowing. It takes your site from “just okay” to pro—visually and functionally.
Bonus: Lasso Has an Affiliate Program Too
Here’s something sweet: Lasso also has a great affiliate program. If you’re recommending tools to your audience (which, if you’re in this space, you probably are), you can sign up to promote Lasso and earn recurring commissions. That means monthly payouts for every user who sticks around. Passive income meets smart software.
You can join the Lasso affiliate program here.
TL;DR
- Lasso makes affiliate links beautiful and trackable
- Works with any affiliate program (not just Amazon)
- Auto-linking, broken link monitoring, and click tracking = awesome
- $29/month might sting early on, but ROI is solid
- Great for bloggers, affiliate marketers, and niche site owners
- They’ve got an affiliate program with recurring payouts 🎯
🧠 Quick Recap (In My Own Words)
- Alright, to wrap this all up—Lasso is honestly one of those tools that makes you wonder how you managed without it, once you start using it. It’s not flashy in a “look at me” kind of way, but wow—it delivers where it counts.
- It helps you make your affiliate content actually convert. You get these clean, clickable product boxes, track your clicks, manage links without losing your mind… and yeah, it saves serious time too.
- If you’re blogging, building niche sites, or just tired of ugly affiliate links, Lasso’s worth looking into. Plus, if you’re into affiliate marketing like me, you’ll love that they offer recurring commissions when you share it. Little bonus income on the side never hurts.
❓FAQs – Stuff I Asked (Or Wish I Had)
What exactly is Lasso?
It’s a WordPress plugin built for affiliate marketers. But not the “just another plugin” kind. It helps you organize, track, and beautify your affiliate links. Think: nicer layouts, cleaner links, better conversions.
Does it only work with Amazon links?
Nope! That’s one of the best parts. It works with literally any affiliate program—from Amazon to SaaS tools to your buddy’s digital course.
Is there a free version?
Not really. But they do give you a 14-day free trial. Long enough to poke around and decide if it’s your thing.
What’s it cost?
$29/month for the starter plan. Honestly, if your site’s earning even a few bucks a day, it’ll likely pay for itself. But yeah—might feel like a stretch early on.
Does it help with SEO?
Sort of. It’s not an SEO tool, but the better structure and link management definitely help with user experience and bounce rates. So indirectly—yeah, a bit.
How’s the support?
Pretty decent from what I’ve seen. I had a silly setup question and they got back fast. They’ve also got walkthroughs and tutorials that are actually useful.
